Pricing
Every listing is free — the review, the score, and the comparisons never cost anything and can never be bought. Paid plans add marketplace capacity: more live offers, more verified reviews, widgets, and analytics.
Free Listing
$0 forever
Every tool starts here — and can stay here.
- Full research review, scored across 13 public dimensions
- Listed in search, categories, and comparisons
- Respond to published reviews, with a correction window on every publish
- 1 live offer — Light tier, up to 5 seats
- 5 completed reviews per rolling 30 days
- Review form with 3 basic questions
- Demo vault — 5 reveals per rolling 30 days
- Fresh review request — verified owner, once every 90 days
Marketplace Starter
$19/month
or $15.20/month billed yearly — 20% off
For tools actively collecting verified reviews.
- 3 live offers — Light or Standard, up to 25 seats each
- 25 seat allocations and 25 completed reviews per rolling 30 days
- Form builder — 10 questions, all types
- 2 public media files and 4 evidence images per review
- Credential vault — every type, 50 reveals per rolling 30 days
- Trustpilot syndication (assisted)
- 3 embeddable widget variants + site and offer analytics
- 1 owner news submission per calendar month — editorial review; publication not guaranteed
- Private owner audit — 1 run per rolling 30 days
- Fresh review request — verified owner, once every 30 days
Marketplace Pro
Best value$59/month
or $47.20/month billed yearly — 20% off
For teams running review collection at volume.
- Everything in Marketplace Starter
- 10 live offers — up to Premium tier, 100 seats each
- 250 seat allocations and 100 completed reviews per rolling 30 days
- Form builder — 25 questions, all types
- All 13 widget variants — popup mode, Wall of Love, image exports
- Advanced analytics with conversion tracking
- Trustpilot + G2 syndication
- Owner-initiated comparison requests
- 3 owner news submissions per calendar month — editorial review; publication not guaranteed
- Full owner audit — 4 runs per rolling 30 days; each refreshes the public review and article
- Fresh review request — verified owner, once every 30 days
Fresh reviews are owner-initiated, not automatic. Verified owners of published listings can request them at the cadence shown above; the cooldown starts when the request is made.
News allowances are shared per site and reset on the 1st of each UTC calendar month. Each submission enters editorial review; publication is not guaranteed. A rejected draft can be revised and resubmitted without using another slot.
Plans attach to a site, not an account — claim your listing first, then upgrade it from the dashboard. Prices in USD. Downgrade or cancel any time; the listing and its review stay published either way.
What money can't buy
Paid plans buy capacity and tools — never placement or points. Owners cannot pay to change a score, reorder a category, or remove an accurate finding, and incentivized reviews always carry an FTC disclosure we write.